Tag Archives: work environment

Why ‘Women in Tech’ is Important

26 Jun

The technology industry may be dominated by men, this is a fact, but women are also incredibly important to this expanding sector. Women in tech can add valuable contributions that improve products, services, work environments and customer satisfaction. Recruiting women in tech is a hot-button topic, and it is more important than ever before.

Products and Services are More Likely to Appeal to Women

Tech products don’t just sell to men. In fact, women are often trendsetters, and what appeals to them most may become the market leader. When developing new products or services, tech companies should aim to have teams made up of both men and women. This way, women can ensure that the finished product appeals to a big portion of the potential market.

Securing the Best Talent Available – Regardless of Gender

In the world of tech, talent is a key resource. Finding the best talent, and then harnessing their skills, is the objective of every major player in the industry. If recruiters are limiting their scope to men, then they could be missing out on some of the most talent tech professionals out there. Widening the hiring pool means more potential talent in every firm.

Diverse Environments Means Diverse Approaches to Problem Solving

When only men are involved in the creation of new tech products and services, they aren’t able to address the issue in a diverse way. The tech developments that have the biggest impact on the world actually impact men and women alike. For that reason, having both genders in the creative process is hugely important.

Women in Tech Set the Precedent for Future Generations

The reality is that women in tech is good for business. Beyond the increase in talent and a more diverse workforce, however, more women in tech also sets a precedent for future generations. They say that young people only want to achieve what they can see, so it’s critical for them to see powerful, successful women in the world of tech.

Whether it is program management, business dev analysis, or programming, tech is a field where women can excel. Having women in tech is good for profits, good for the tech industry and good for our future generations.